FM stations contribute to community development in several ways.
The first way in which FM stations contribute to community development is by informing the members of the communities about ways in which they can improve their lives. There are FM stations which run topical programs through which this sort of information is passed along. But even when the ‘informational’ role is not played directly through programs, the information does still get passed along through, say, motivational music pieces.
The second way in which FM stations contribute to community development is by providing platforms through which members of the communities who are in the entertainment sector can showcase their work. This is especially the case for folks in the music industry, who for many years, have relied on radio to popularize their music (when it gets airplay).
The third way in which FM stations contribute to community development is by educating the community members on what is expected of them, at various levels. We, for instance, have some FM stations that run counseling programs, through which members of the communities get to acquire self growth knowledge. Often, these programs are facilitated by highly qualified providers of counseling services, these being as good counselors as those who run the highly-acclaimed Broward schools virtual counselor program.
Getting a FM station to be highly rated by the advertising agencies is important, especially if you are keen on running the FM station using advertising revenue.
One strategy you can use to get a FM station to be highly rated by the advertising agencies is that of seeing to it that you craft interesting programs for the station.
Another strategy you can use to get a FM station to be highly rated by the advertising agencies is that of seeing to it that you employ interesting characters to work as the presenters in the station.
Yet another strategy you can use to get a FM station to be highly rated by the advertising agencies is that of making the station’s content interactive. You can, for instance, set up a phone line through which call-in sessions can be carried out. You can also set up an email address where people can be sending their contributions, those being contributions that are later read live on air. To get started in that direction, you just need to click here, to access a blog with linkage to the Ymail.com login page, which is also the page where you can initiate the account setup process. People whose views are read ‘live’ on air are likely to become ardent fans of the station: hence raising its ratings.
One of the areas where community FM radio stations tend to face challenges is that of financial management. There are two strategies you can use to ensue that community FM radio stations’ finances are well managed.
The first strategy you can use to ensure that community FM radio stations’ finances are well managed is that of employing professional accountants to manage the said finances. This should result in the keeping of proper financial records, through which all money that comes into the stations’ coffers is well accounted for.
The second strategy that you can use to ensure that community FM radio stations’ finances are well managed is that of ensuring that their accounts have multiple signatories. This reduces the chances of financial embezzlement taking place. Granted, this may slow things down a bit (in terms of, say, how fast the stations can make payments). But that shouldn’t be too much of a worry in this digital era. A station can, for instance, have a system where, upon the need for a payment to be made arising, the treasurer goes to the Gmail login page and goes ahead to log into Google email and then sends an email to the other account signatories, asking them to go to the stations’ offices to sign checks. In that way, account signatory meetings can be arranged in a matter of hours — if not minutes.