There are several ways in which radio stations try to maximize their ad revenues.
The first way in which radio stations try to maximize their ad revenues is by selling advertising spots aggressively. Some radio stations actually employ full-time salesmen for this.
The second way in which radio stations try to maximize their ad revenues is by lowering the cost of running ads. This can attract clients, especially if the radio stations in question happen to have decent audiences.
The third way in which radio stations try to maximize their ad revenues is by creating more ad spots for their clients.
The fourth way in which radio stations try to maximize their ad revenues is by offering ad preparation services to their clients. Suppose, for instance, that a given radio station wants to get General Motors to advertise its GM card on its airwaves. Such a radio station may offer GM a deal where GM only has to clarify on the message to be passed through the GMcard ad, and then leave the radio station to do things like copywriting on its behalf. This is a good deal, and it is likely to attract any client, thus helping the radio station in question maximize its advertising revenues.
There are several strategies that are used for financing college radio stations.
The first strategy used for financing college radio stations is the one where colleges use their own funds to keep the radio stations running. Keep it in mind that the stations are often used to train students who have interests in things like media studies, communications and broadcasting technology. The fees paid by these students are therefore used to maintain the radio stations, being as they are, training facilities for the respective courses.
The second strategy used for financing college radio stations is the one where the radio stations are financed using advertising revenues. There are many people who are interested in having their ads reach college students. Gadget vendors, clothing and apparel vendors, entertainment equipment vendors and educational materials vendors are in that category. That is also where we find private student loan vendors, who take advantage of the fact that government student loans are hardly adequate (check myedaccount.com,) to sell expensive private loans to students.
Whatever strategy is used, it is worth remembering that maintaining a college radio station is not as costly as one may fear: because for the most part, the stations are housed within the campuses, and manned by volunteer student presenters.